SEO & SEM, GOOGLE BUSINESS MANAGEMENT
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ONLINE MARKETING
Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Whether your current brand is a thing of beauty, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.
Strategy
ONLINE MARKETING
Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Whether your current brand is a thing of beauty, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.
Designing
WEBSITE DESIGNING
CREATIVE FLYERS & BROCHURES
The digital environment is a pivotal link between a brand and its audience: a unique opportunity to deepen relationships. We get to know your brand and business goals, then customize a strategy to create a digital ecosystem of meaningful touchpoints with your audience.
Development
WEBSITE DEVELOPMENT
E-COMMERCE
Website Design & Development Services
We work at the frontier of interactive development and design. We are highly skilled and happily take on complex technical challenges.
Website Design For New Websites
Don’t have an existing website? We can help create a website from scratch, including everything from nailing down your branding to bringing your vision to life. Let our experienced website designers craft a beautiful, user-friendly website that makes your company stand out and increase sales.
Website Design & Development Services
Do you have an existing website but don’t love how it looks, functions, or performs? If so, a website redesign might be right for you. Our experienced website designers can help create a website that showcases your business in its best light while allowing it to perform and function better than ever.
Website Hosting, Maintenance, and Updates
If you already have a suitable website but need professional help regarding occasional updates and maintenance, we’re eager to help! KAPTIVETECH offers hosting on a secure server, assistance with regular maintenance to ensure a smooth running website at all times, and website and plugin updates when you need them
SEO & SEM, GOOGLE BUSINESS MANAGEMENT
What Is SEO?
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Since organic search is one of the ways through which people discover content online, higher rankings can translate to higher organic traffic to a website. SEO includes both technical and content practices aimed to align with the best search engine algorithm needs. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
In other words:
SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.
What’s the Difference Between SEO and SEM?
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Put another way:
Google’s search results are divided into two main categories: the paid search results and the organic search results.
What’s the Difference Between SEO and SEM?
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Put another way:
Google’s search results are divided into two main categories: the paid search results and the organic search results.
SEO & SEM services for small & midsize businesses We drive valuable search traffic to your website
Search engines have leveled the marketing playing field for any business no matter the size because, with the right online strategy, a small or midsize business can muscle its way into its biggest competitor’s space. It can be difficult to gauge how well a company is faring when it comes to market share. Oftentimes companies spend countless hours and dollars by measuring customer satisfaction. However, in order to be successful in your industry, it’s important to be proactive in maintaining a strong digital presence. While there are several ways to accomplish this task, a strong search engine optimization (SEO) and search engine marketing (SEM) strategy is chief among them.
It’s a common practice nowadays for customers to research online before they buy. If your company wants the best opportunity to be found when potential customers look for your products or services, then an SEO and SEM strategy can deliver the needed results.
Our company knows that behind every search is a person, which is why we use a customer-centric approach to ensure that your website, content, and PPC ads are ranking high and targeting the right audience. Our digital marketing specialists are accredited professionals who will deliver tailored SEO & SEM services that bring more traffic to your website and more customers through your door.
Be found with our SEO & SEM services for small & midsize businesses
Search Engine Optimization (SEO)
To receive a stream of valuable organic web traffic to your website – SEO is the answer. Ranking high on Google or Bing leads to brand awareness and quality traffic to your website. Our specialists utilize white-hat SEO principles to analyze and implement on-page and off-page SEO solutions that deliver visibility and meaningful results.
Search Engine Marketing (SEM)
If you are looking to expand your reach, find customers, and generate sales faster – then SEM can make that happen. SEM allows you to buy web traffic targeting customers who can use your specific product or service to solve their problem. Our certified specialists know how to optimize your Google, Bing, or Amazon Ads to maximize your results.
Keyword Research
Your targeted audience is out there searching the web. The trick is to have them find you by conducting a keyword research to understand what terms they are using. We have the expertise to research your audience’s needs, and find the terms to use in your content that will help you attract and convert quality leads that visit your website.
Retargeting
Less than 2% of your web traffic converts on its first visit to your website. Through cookies, you can track and keep your brand in front of bounced traffic as they visit other websites. Our specialists can develop the appropriate retargeting ads that reach and convert a portion of the 98% of visitors showing interest in your brand.
SEO Audit
There are 200 factors that play into your web pages ranking. No matter the SEO strategy you have in place today, one website change, incorrect on-page SEO format or algorithm update can affect your rankings. Our thorough SEO audit will give you the results on how well your SEO efforts are doing and determine areas that need improvement.
Keyword Research
Your targeted audience is out there searching the web. The trick is to have them find you by conducting a keyword research to understand what terms they are using. We have the expertise to research your audience’s needs, and find the terms to use in your content that will help you attract and convert quality leads that visit your website.
Link Building
To help you build authority and rank high on Google, your SEO strategy needs to not only center on content creation but also on obtaining links. Every backlink to your website is a vote of confidence in your brand. We can develop and execute an outreach program that builds quality backlinks that improve your relevance.
Reputation Management
72% of customers won’t make any purchase until they’ve read reviews. Positive reviews can help you gain a customer’s confidence while any negative reviews can create doubt. Our specialists have the expertise and tools to manage your online reputation in order to create a positive image that translates into new customers for your business
SUPPORT
website annual maintenance contracts
Website Maintenance Service: Update, Protect, and Secure Your Website
@$39.00 / month – $279.00 / year
With This Service For Your WordPress Website You’ll Get:
Proactive Updates
Automatic Daily Backups
24/7 Website Monitoring
Defense Against Hackers
Google Trust and SEO Benefits
Peace of Mind
BONUS: One-Time Broken Link Check
Discounts Available!
Description
ABOUT OUR COMPREHENSIVE WEBSITE MAINTENANCE SERVICE (WORDPRESS WEBSITES ONLY)
What You’ll Get
Once a month maintenance for your website. We update all plugins and themes (all paid plugins and themes must have valid subscriptions) and WordPress. If you allow server access or we host your website, we can also help keep your PHP version up-to-date (may require extra charge in certain cases)
Automatic daily website backups. If your website ever has an unrecoverable issue, we can restore it to a previously working backup
24/7 monitoring of the website. If the website goes down because of a bad guy or a technical glitch, we will know within a few short minutes. If your website gets hacked and isn’t functioning properly, we can quickly restore it to a previously working backup. Or, if the fault is caused by a hosting issue and we don’t host your website, we can notify you that your website is down so you can notify your web host.
Discounted rates on content updates and website refreshes and rebuilds
Benefits of the Website Maintenance Service:
Proactive Updates: Our experienced team ensures that your website, including WordPress, plugins, and themes, is regularly updated to keep it secure and functioning optimally.
Automatic Daily Backups: Rest easy knowing that your website is backed up daily, allowing us to restore it to a previously working state in case of any issues.
24/7 Website Monitoring: We monitor your website around the clock, promptly identifying and addressing any potential issues, whether caused by bad actors or technical glitches.
Defense Against Hackers: By keeping your website up-to-date and secure, we significantly reduce the risk of hacking and defacement, protecting your brand’s reputation.
Google Trust and SEO Benefits: With our maintenance service, your website maintains search engine trust and avoids potential penalties, ensuring your online visibility.
Peace of Mind: Leave the technical aspects to us and focus on your business, knowing that your website is in the hands of knowledgeable professionals.
Value and Expertise: Our 10+ year old company offers top-quality services at an affordable price, providing superb value and peace of mind.
Website Maintenance Subscription Pricing
Subscription pricing is monthly at $39 per month.
Get discounts for longer membership terms! For example, the quarterly membership is $79 (save $38 versus paying monthly), or $279 for an annual subscription (save $189 versus paying the monthly subscription price).
Secure your website today by subscribing to the WordPress maintenance program!
Subscription Term – Monthly, Quarterly, Annual